Auckland, New Zealand — Est. 2023

Fuel your
best self.

Premium nutrition crafted in Auckland. Organic matcha sodas, high-protein ice teas, and artisan protein bread — made with ingredients you can actually trust.

Shop the Range Our story →
Luma
Matcha
Sugar Free
Organic
Luma
Protein
Ice Tea
30g Protein
Protein
Bread
High Protein
22g/Serve
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Free Shipping $60+✦ NZ Made✦ Organic Ingredients✦ No Artificial Colours✦ Vegan Options✦ Real Nutrition✦ Free Shipping $60+✦ NZ Made✦ Organic Ingredients✦ No Artificial Colours✦ Vegan Options✦ Real Nutrition✦
The Full Range

Everything Luma.

Matcha Sodas
2 Products · 330ml × 6
Luma
Matcha
Sugar Free
Vegan · Organic
Matcha · Sugar Free
Matcha Sugarfree Soda
330ml × 6 Cans
Zero sugar matcha soda made with organic matcha powder. Naturally occurring L-theanine, green tea catechins, polyphenols, and amino acids. Light and clean.
$30NZD
Luma
Matcha
Original
Organic Matcha
Matcha · Original
Matcha Original Soda
330ml × 6 Cans
Organic matcha soda with a gentle energy lift. Naturally occurring L-theanine and green tea catechins — a more refined take on your everyday drink.
$30NZD
Protein Bread
2 Products · 700g Loaf
Protein
Bread
Protein Bread · Plain
High Protein Bread — Plain
700g Loaf · 22g Protein per Serve
High protein bread made in New Zealand. Wheat, vital wheat gluten, whole wheat flour, Himalayan pink salt. Supports training and daily routines.
$14NZD
Seeded
Bread
Protein Bread · Seeded
High Protein Bread — Seeded
700g Loaf · 22g Protein per Serve
Seeded protein bread with flaxseeds, pumpkin seeds, sunflower seeds and oats. Everything your body needs packed into every slice.
$14NZD
Protein Ice Tea
2 Products · Currently Sold Out
Sold Out
Luma
Protein
Fruit Ice Tea
30g Protein
Protein Ice Tea · Fruit
Protein Ice Tea — Fruit
330ml × 6 Cans · 30g Protein
Protein ice tea with refreshing fruit flavour. Whey protein isolate, hibiscus tea, pineapple, papaya. Light, easy hydration without the milky flavour.
Sold Out
Sold Out
Luma
Protein
Cherry Ice Tea
30g Protein
Protein Ice Tea · Cherry
Protein Ice Tea — Cherry
330ml × 6 Cans · 30g Protein
Cherry protein ice tea with a smooth finish. Real cherry juice, whey protein isolate, naturally occurring vitamin C. A clean protein alternative.
Sold Out
Real ingredients✦ Real nutrition✦ Made in Auckland✦ No fillers✦ Organic matcha✦ High protein✦ Real ingredients✦ Real nutrition✦ Made in Auckland✦ No fillers✦ Organic matcha✦ High protein✦
Our Story

Born in Aotearoa,
built for you.

Luma started from a simple frustration — most nutrition products taste like a compromise. We wanted something that genuinely performs and genuinely tastes good. So we built it ourselves, right here in Auckland. Every product is made with real, traceable ingredients. No unnecessary fillers, no shortcuts.

Read our full story →
22g
Protein per
bread serve
30g
Protein per
ice tea can
0g
Sugar in our
sugarfree range
NZ
Made right here
in Auckland
Why Choose Luma

The Luma difference.

01
🌿
Real Ingredients Only
No artificial colours, no artificial flavours — ever. Every ingredient on our label is there for a reason, and you can actually read what it is.
02
⚡
Performance First
Whether it's 30g protein in a 330ml can or 22g per bread slice, our products are formulated around what your body genuinely needs to perform.
03
🇳🇿
Proudly NZ Made
Made in Auckland, for New Zealanders first. We believe in local production, fresh product, and short supply chains you can trust.

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